Yoshikan Aikido Malaysia
The Problem
Crime rates were steadily rising in Kuala Lumpur. Unfortunately, more than 50% were against women. Yoshinkan Aikido Malaysia wanted to change this statistic.
From our research, we learned that most women think learning self-defense is complicated. They feel they are not strong enough. However, this is the furthest thing from the truth. Yoshinkan Aikido is a self-defense form that uses leverage and the opponent's strength against himself. Which means anyone can learn it. As a matter of fact, it is perfect for women.
The Solution
Tell these women it is not hard to learn self-defense and surprise them where they hangout – bakery shops. Tell them that learning Yoshinkan Aikido is, in fact, a piece of cake.
Activation idea to promote self-defense to women where they hang out.
The second year outdoor campaign
